eBooklets

January 12, 2010 -- Posted by: Admin in

In 2004-5, as a Senior Designer (freelance) with the Digitas Boston team, I worked with the in-house Creative Directors, Art Directors, Copywriters, and designers to create a series of "eBooklets" - multiplatform CD-ROMs that used the conceptual model of a book with front and back covers and 3D animated "page turn" linear navigation.

My primary responsibility was execution of each piece in Director MX, including animation and programming; as a key member of the creative team I was also involved with visual and interface design, graphic design, video editing, music composition and sound design.

Holiday Inn eBooklet - developed for Intercontinental Hotel Group to showcase the completely redesigned Holiday Inn model; this piece received a MITX award in 2004.

Holiday Inn eBooklet: animated rollover information; openGL based transitions; ambient sound effectsHoliday Inn eBooklet: animated rollover information; openGL based transitions; ambient sound effects
Holiday Inn eBooklet: integrated Quicktime video (edited and composited in Final Cut Pro and After Effects) with player controls; transitions and animations synced to video cue pointsHoliday Inn eBooklet: integrated Quicktime video (edited and composited in Final Cut Pro and After Effects) with player controls; transitions and animations synced to video cue points
Holiday Inn eBooklet: integrated Quicktime video with player controls; transitions and animations synced to video cuepoints; animated interactive information 'overlays'Holiday Inn eBooklet: integrated Quicktime video with player controls; transitions and animations synced to video cuepoints; animated interactive information 'overlays'
Holiday Inn eBooklet: Quicktime VR is controllable by the user (pan/tilt/zoom) and also integrated with information selection 'buttons' so that when an item is selected, the camera view pans and zooms to highlight the feature; on other pages dynamic inforHoliday Inn eBooklet: Quicktime VR is controllable by the user (pan/tilt/zoom) and also integrated with information selection 'buttons' so that when an item is selected, the camera view pans and zooms to highlight the feature; on other pages dynamic infor
Holiday Inn eBooklet: Interactive Shockwave 3D animation allows the user to modify parameters of the building, and see the changes in real time from any perspectiveHoliday Inn eBooklet: Interactive Shockwave 3D animation allows the user to modify parameters of the building, and see the changes in real time from any perspective

Another eBooklet was developed for GM as the first interactive piece to describe the complete "GM story" - from individual vehicles to broad concepts like safety and innovation.
GM eBooklet: due to the large amount of content, the linear 'page turn' navigation is augmented with hierarchical menusGM eBooklet: due to the large amount of content, the linear 'page turn' navigation is augmented with hierarchical menus
GM eBooklet: each 'chapter' contains multiple sections which animate into view when selected in a manner similar to a 'pop-up' bookGM eBooklet: each 'chapter' contains multiple sections which animate into view when selected in a manner similar to a 'pop-up' book
GM eBooklet: individual vehicle sections include media such as Quicktime VRGM eBooklet: individual vehicle sections include media such as Quicktime VR
GM eBooklet: video pieces edited in FCP with soundtracks composed using Digital Performer and ReasonGM eBooklet: video pieces edited in FCP with soundtracks composed using Digital Performer and Reason
GM eBooklet: demonstration animations in Director and FlashGM eBooklet: demonstration animations in Director and Flash
GM eBooklet: survey promptGM eBooklet: survey prompt

The CD-ROM includes several features for tracking usage and for collecting feedback.

When the eBooklet is closed, a popup window prompts the user to take an online survey, and opens a browser window if the user accepts.

The eBooklet application also continually tracks and measures the actions of the user while the piece is open. Metrics such as navigation choices and time spent in each section are monitored, and if the user is online when the application is closed, these numbers are uploaded to a database server.

0 January 12, 2010